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Rip millennials: Marketing will be 'age agnostic' next year

from Advertising Age

In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released by Hotwire PR. The agency's seventh annual "Communications Trends Report," which was based on crowdsourced data from 400 communicators across 22 countries, revealed that brands will look to engage consumers with age-agnostic content that emphasizes certain values. more


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