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5 last-minute marketing tips for Black Friday and Cyber Monday

from By Emma Fitzpatrick

It's crunch time for Black Friday! Luckily, you still have time to improve and implement digital marketing, which is more important than ever. Over the last decade, Black Friday has evolved from an in-store to an online shopping experience. Last year, the average in-store spending on Thanksgiving Weekend fell to $220, a 22 percent drop from 2006. Online sales continue to rise. This year, online shopping is expected to drive 50 percent of Black Friday sales. more

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