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Does Your News Media Company Really Know What 'Audience' Means?

from INMA

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for "our audience." Looking at the quick online definition of "audience" — I think it's a good eye opener for us that we're not quite getting it ... yet. more

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