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Why a Nonprofit News Outlet Gave Away $10,000 in a Lottery

from CJR

Bridget Conroy-Varnis, a school crossing guard, voted this month in Philadelphia's mayoral election — and won $10,000 for her trouble. Conroy-Varnis was the randomly selected winner in a voting lottery run by The Philadelphia Citizen, a nonprofit news start-up that launched in full force, after a long gestation period, in September. more


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