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The Sun to Double Digital Sales Team to Boost Post-Paywall Growth

from Digiday

Big changes are afoot for News U.K. In just over a week, The Sun will scrap its paywall and rebuild its digital audience to become a mass-reach player once again. The pressure to monetize via online advertising revenues is high, and with so many new media entrants competing for the same ad budgets, agencies are ruthless in picking their partners. more

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