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If You Want to Reach Millennials, Employ Them

from WAN-IFRA

Young people are often labelled "lazy, not interested in politics, and egocentric," says Marie Picoche, who fights exactly these clichés in her role as the 19-year-old head of the French organization Jets d'encre. The millennial generation — roughly made up of 18- to 34-year-olds — is still a group largely sought after by publishers. They are accused of not wanting to pay for anything, yet everyone seems to want to have a piece of their pie. more


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