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If You Want to Reach Millennials, Employ Them


Young people are often labelled "lazy, not interested in politics, and egocentric," says Marie Picoche, who fights exactly these clichés in her role as the 19-year-old head of the French organization Jets d'encre. The millennial generation — roughly made up of 18- to 34-year-olds — is still a group largely sought after by publishers. They are accused of not wanting to pay for anything, yet everyone seems to want to have a piece of their pie. more

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