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CEO Column: Shoppers Look to Newspaper Media for the Best Holiday Shopping Deals

from NAA

The infamous day-after-Thanksgiving retail bonanza — affectionately dubbed "Black Friday" — is always a major event for newspapers. Readers look forward to the arrival of the "Thanksgiving edition" of their local newspaper, stuffed with advertisements for the best retail sales, deals and coupons. While many shoppers are embracing digital and mobile formats, the local newspaper remains unrivaled for providing discounts, coupons and offers from local retailers. more


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