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The 7 deadly sins of holiday email marketing

from Econsultancy

For retailers trying to win in the make-or-break holiday shopping season, no digital channel is arguably more important than email. By some estimates, email drove a quarter of all visits that produced a sale this Black Friday, putting it ahead of organic and paid search and direct traffic. The holiday season presents some unique challenges for email marketers, and there are a number of pitfalls that can dent email campaigns. more

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