5. It's not sales vs. marketing; It's sales AND marketing
From June 26:
There have been a number of times that we've walked into an organization looking for some marketing assistance, and we hear a familiar tune:
"Marketing doesn't work, it costs too much!"
"Sales aren't doing their job! I’m sending them leads!"
If you've grown up with siblings, this scenario can sound very familiar to quarreling brothers and sisters, but what is really going on here? Why do so many organizations seem to have problems when it comes to aligning their Sales and Marketing teams?
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