Ford bets consumers will snap up high-end pickup trucks
From July 22:
Ford announced this week that it’s planning a $60,000+ luxury version of the F-150 pickup to meet U.S. consumers’ growing demand for trucks with amenities that rival those of high-end German sedans. The 2016 F-150 Limited, which goes on sale later this year, will be a step up from the automaker's current top-of-the-line pickup, the F-150 Platinum. Low gasoline prices and better fuel economy have boosted demand for feature-laden trucks and large SUVs, helping the bottom lines of the three Detroit automakers.
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