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How startups make marketing automation affordable for small business

from Canadian Business

A year ago, Alex Hennick, the president of ADH Sales, was struggling with a marketing problem at his four-person appliance wholesale business in Toronto. He had been placing ads online and posting on his company's Facebook page from time to time. Although the ads generated a lot of interest and many people called in to ask questions, they rarely made any purchases. Hennick figured hiring a social media specialist to manage the company's Facebook page would help draw customers. more

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