4 marketing principles to dominate your target market
If marketing is critical to the success of any business — and believe me, it is — how do we reconcile that with the reality that few business leaders actually understand marketing and give it the focus it deserves? I think I've figured out the answer. While selling is relatively straightforward and intuitive, marketing is not. Marketing is complex and nuanced. That's why it mystifies so many, and yet it's absolutely critical to business success.
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