4 ways to tailor your marketing to each customer
Being a marketer who wants to grow sales consistently is a little like trying to put a Mafia kingpin behind bars. You know he's out there. A bunch of people have theories about how to find him. The pain lies in actually doing it. This constant battle of wits makes marketers open to any and every idea that remotely suggests the possibility of a bump in numbers, even though most are a complete waste of time. This is not one of them. This is an idea that has been screaming to be taken seriously for years, yet very few brands have taken heed.
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