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A Little Sleuthing = Big results

from Wendy Helfenbaum, ASJA

From April 17: It's the bane of every freelance writer's existence: tracking down the correct section editor/marketing manager/hiring person, figuring out the ever-changing email format, and then having your LOIs and pitches go to That Big Black Hole. You know the one – that elusive place where your finely crafted query lingers, likely never to be read or replied to.

And for those of us who have been trying to branch out into other writing opportunities – custom content, brand storytelling, content marketing, corporate work – this process can be even more daunting. That's because many of the folks who hire writers to do this kind of work fly way under the radar. Often, they do not even appear on their company's website. They're like ghosts, and it can be very challenging to find them. more


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