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Creating a stronger career by building your personal brand

from CFA Chicago

Individuals are more likely to hire or refer people they know, like and trust. Just as companies invest in marketing to build the brands of their products, today individuals are finding value in marketing themselves. The product is YOU. Volvo is known for safety and engineering design. Nike communicates best-in-class sports performance. What are you known for? It is more important than ever that your "personal brand" communicate your expertise, qualifications and how you create value for your current or future company. more

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