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Barna: American reading habits shape churches, spiritual development

from Baptist News Global

Publishers and marketers are certainly aware that Americans, thanks to smart phones and tablets, are reading fewer and fewer paper books these days. But pastors and other church leaders need to track those trends as well, the Barna Group says. The spiritual implications of reading habits can have tangible impacts on churches and ministries, said Roxanne Stone, editor in chief at Barna. Readers accustomed to reading shorter articles, and to jumping from one text to another, makes them less patient with texts like the Bible, she said. “That real quick-hit culture does shape our spirituality,” she said. more


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