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Will Christmas trees light up retail?

from The Wall Street Journal

Americans might not be rushing to the stores like they used to for the holidays, but Christmas tree lots are a different story. Since 2003, Oscar Sloterbeck of Evercore ISI has been surveying regional Christmas tree associations, farmers and retailers to gauge the strength of the holiday shopping season. The insight, which came from a money manager whose family owned a Christmas tree farm, was that if people were willing to spring for a nice Christmas tree, or wreaths and garlands, they probably were ready to spend more on presents. more


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