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How to perform a year-end social media audit

from By Emma Fitzpatrick

The end of the year is quickly approaching. As you're striving to reach your sales goals for the holiday season, be sure to plan for 2016 as well. After all, you want to enter 2016 knowing you've got the best marketing plan to grow your business. You should even be able to prove why your plan will work using your company's data. Before 2015 ends, perform a social media audit. A review of your social media details the most important statistics to illustrate how your plan is performing. more

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