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Disney's 'Star Wars' marketing force reaches for female fans

from Reuters

"Star Wars" actress Daisy Ridley smiles on the cover of Glamour magazine, Stormtrooper necklaces are on sale at Kay Jewelers, and commercials for the new film "The Force Awakens" are running during Kim Kardashian's reality TV show. Walt Disney Co is reaching out to women and girls to broaden the franchise's male-dominated audience and help recoup the $4 billion it spent to buy "Star Wars" producer Lucasfilm. Female fans may determine if "Force Awakens" meets projections for record-breaking box office returns after it opens Dec. 18. more


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