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The psychology behind persuasive marketing and branding

from Huffington Post

Abraham Maslow was an American psychologist who left behind a legacy that can be applied to today's marketing industries. Maslow's theory suggests that there are five levels of needs: physiological, safety, love and belonging, esteem and last, self-actualization. We must fulfill each need before reaching the next. As marketers and technology enthusiasts, my job is to review the underlining reasons and psychology behind "persuasion" to reach the target audience for my clients through all the advertisement clutter. more

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