What your 2016 content marketing strategy should look like
Seventy-six percent of B2C marketers report using content marketing, yet only 37 percent say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world. Brands just had to show up and chat, post a few coupons, engage with whatever audience happened to be hanging around, and their content would practically share itself.
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