Marketer of the year is a unifying force at Hy-Vee
from Supermarket News
Hy-Vee has one of the longest-running ad slogans in corporate marketing — "A helpful smile in every aisle" — and its helpful smile is growing wider every day. The retailer seeks to convey its message of friendly customer service no matter where consumers interact with the brand, from the aisles to the in-store restaurants to the website to social media.
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