The future belongs to cartonboard
from Packaging Europe
Packaging is at the beginning of a new era today. It has always been obvious that packaging is essential, as it protects products, for example foods, en route to the consumer. Meanwhile packaging has left this original role far behind. New distribution channels and corresponding marketing concepts have led to new challenges. Challenges for which carton packaging is ideally suited. For example, packaging needs to promote the purchasing experience at the various Points of Sale, and due to its excellent options offers a clear advantage here: In terms of functionality, logistics and sustainability.
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