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Does the attribution for your marketing campaign make sense?

from By Peter Moloney

In a world where information access and customer interaction happen anywhere and anytime, marketing is becoming a connected web of communications and calls to action designed to immerse the customer with a 360-degree experience and a guided journey. In such a world, how can you attribute customer actions to a specific marketing activity that stimulated that action? No wonder all the discussion and new products focus on attribution. more

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