Big food adapts to changing tastes
Grocery store favorites like Betty Crocker and Hamburger Helper are hurting. Cheerios, still the nation’s No. 1 cereal brand, needs some help. Customers are eating more fresh produce and meats, more and more often bypassing the center aisles where Big Food companies like Golden Valley-based General Mills reign. They also are turning to products from newer companies, which are having an easier time finding a niche in the market.
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