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6 steps to make the most of your social media marketing

from BizReport

Having a Twitter or Facebook presence may be a must in today's digital world, but just being on social media does not equate to success. In fact, some might argue that having a social media account and not using it is probably a lot worse than not having an account at all. It is undisputed, however, that having an effective social media presence can produce a multitude of business benefits such as increased leads, brand awareness, responsive customer service and customer retention. more

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