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New bundle deals take center stage in fast food wars

from By Archita Datta Majumdar

It seems 2016 will be an interesting year for the fast food business. Food and beverage marketing will take on a whole new angle with strategies like innovative labeling and packaging, along with outside-the-box ideas like bundling. The latter is the latest rage that has taken brands by storm. Fast food chains like McDonald's, Burger King and Wendy's have adopted this new strategy to lure in more customers and retain them as they hope to beat rising commodity costs. more

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