How A Self Published Book Can Be A Magical Marketing Tool
from The Huffington Post
When Brisbane mortgage broker Samantha Bright heard somebody say "self-publishing a book is a business card on steroids," she knew she had to write a book of her own. "In the Red Sea of mortgage brokers, I had to find a way to stand out from the crowd and my book is my big point of difference," Bright said. The digital age has shaken up the traditional book publishing market in many ways but these days there’s an increasing push for small business people to self-publish their own book as a unique marketing tool.
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