3 ways to use the power of persuasion in your marketing
To fully understand what persuasion is, it helps to begin with what it is not. Derek Rucker is a professor of marketing at Northwestern's Kellogg School of Management whose research focuses on persuasion and consumer behavior. He is also the father of an 8-year-old girl with an iPad. Because he limits her screen time to an hour a day, he frequently tells her to turn off the device and put it away. She usually listens. But is that persuasion?
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