So many good businesses fail by neglecting these 5 key elements of entrepreneurship
Good ideas are hard to come by. When you hear the popular — but somewhat questionable — statistic that eight out of 10 businesses fail before the end of their second year, you have to wonder why. The easy leap is to assume that eight out of 10 businesses aren't good businesses — they aren't founded on good ideas, they don’t have a solid infrastructure or they don't pay attention to customer service. But this statistic seems unlikely were that the case, and we’ve all had personal experiences of a beloved business closing up shop, whether that's the coffee shop next door or your favorite nationwide retailer.
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