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How to use the psychology of colors when marketing

from Small Business Trends

Do you feel tranquilly calm when surrounded by green fields and blue skies? Or perhaps slightly alarmed when staring at a red stop sign? Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product, where 93 percent of buyers focus on visual appearance and almost 85 percent claim color to be their primary reason for purchase! more


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