The most damaging strategic omission in recruiting – Candidate research
If businesspeople ran recruiting, candidate research would dominate! Even though both recruiting and product sales are involved in a form of selling, only the sales function has shifted to a business-like data-driven approach to understanding its sales target. Where they are customer-centric, recruiting is process focused, and we simply assume that we know the customer (i.e. our recruiting targets). The more strategic function, product sales, has a massive research effort which is known as consumer research or consumer marketing. To our detriment, recruiting has nothing like it.
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