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Facebook and Google are changing the game in real-time marketing

from By Emma Fitzpatrick

Your definition of real-time marketing is about to change. While real-time marketing will still revolve around social, new elements are hitting the scene. Both Google and Facebook recently announced new real-time marketing additions. Unsurprisingly, both arrived just in time for the historic Super Bowl 50 on Feb. 7. Now both platforms can roll out their new features to eagerly awaiting brands and fans by seizing the Super Bowl's momentum. more

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