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Quick service develops a falafel fetish

from Restaurant Business

For consumers, the Mediterranean segment promises images of olive-oil-kissed spinach topped with sun-soaked tomatoes and feta. For operators, it's more like dollar signs, with a compound annual growth rate of 33 percent over the next five years, according to Technomic. But the segment known for healthy, fresh offerings seems to be refreshing its image with a hyperfocus on falafel. The chickpea-based fritters are having a moment; here's a look at chains leading the way. more


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