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Item of Interest

Today marks the beginning of the end. With voters in "First in the Nation" Iowa set to caucus today, candidates vying for the nomination for their party must achieve a modest showing to move on. Much of Iowa is about momentum. Momentum to continue on to New Hampshire, then South Carolina and Nevada. That momentum is also critical to raise funds, which is ultimately one of the key metrics that craters a campaign – donors, much like voters will stop investing in a candidate that they do not have confidence in. When the money stops, so too, do many campaigns. more

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