New from Hilton: Midpriced hotels geared toward millennials
from The New York Times
Hilton Worldwide has announced a new hotel brand today, Tru by Hilton, that is positioned to be the first design-forward hotel chain in the midscale category where rooms start at $80. The new brand, the 13th in Hilton's portfolio, aims to capture travelers who it says shares a "millennial mind-set," or an interest in value, simplicity and experience running across generations from millennials to baby boomers.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063