Super Bowl is championship season for food marketing gimmicks
If you're a business looking to capitalize on the Super Bowl, and you don't have $5 million to spend on a TV ad during the big game this year, what do you do? You come up with a marketing gimmick related to the Super Bowl. There's good reason to. According to last year's National Retail Federation's Super Bowl Spending Survey, the average viewer was projected to spend $77.88 on the Super Bowl, which includes everything from game day food to a new TV and athletic wear, with total spending in the neighborhood of $14 billion.
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