How Budweiser ditched its old look and crafted a new visual identity
What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity — packaging, logo, typography and more — recently got a face-lift from design firm Jones Knowles Ritchie, which has been tinkering with it since December 2013 and gave Adweek an exclusive look.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063