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How Budweiser ditched its old look and crafted a new visual identity

from Adweek

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity — packaging, logo, typography and more — recently got a face-lift from design firm Jones Knowles Ritchie, which has been tinkering with it since December 2013 and gave Adweek an exclusive look. more


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