Starbucks launches new packaging design for its chilled cup range
from Retail Times
Starbucks has launched a new packaging design for its chilled cup range found in grocery and convenience outlets, using a new portfolio of artistic and unique designs to appeal to consumers and to more closely align with the Starbucks master brand. Formerly known as Starbucks Discoveries, the chilled coffees will also be relaunched under the Starbucks brand to support the new look.
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