8 mobile technology trends to keep on your radar this year
With the number of smartphone users worldwide expected to exceed 2 billion, more than a quarter of the global population, 2016 will see mobile usage reach new heights. We now spend 3.5 hours a day using our mobile devices, investment in mobile advertising will account for 66 percent of all digital advertising investment by 2018, according to eMarketer . As our mobile becomes the most important screen in our lives for content it also becomes the most valuable for advertisers.
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