Marketing in the Year 2016
According to Gary Vaynerchuk: If you clicked on this article thinking that I'm going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It's 2016 and it's about time everyone started marketing like it. Unfortunately, it seems like most everyone is still marketing like it's 1999. Some people even market like it's 1979. The mistake they are making is this: they are not following where the consumer attention is going. And in marketing, we need to be placing importance on attention, not impressions.
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