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How to build an attractive business and personal brand

from Small Business Trends

Should you brand yourself or your business? The short answer is both. The better question is what should you brand first — your business or yourself? Every brand, be it a personal brand or a business brand, needs to have a clear road map of the future. You must know where your brand wants to go, and how it’s going to go there. This starts with a brand strategy. more

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