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Soda companies adjust focus to new healthy beverages in 2016

from By Archita Datta Majumdar

Everyone is talking about Coca-Cola's new "Taste the Feeling" campaign, which focuses on a series of different emotionally charged moments for Coke drinkers. At a time when sodas are increasingly berated for their negative impact on health and face declining sales, this seems bold indeed. American beverage consumption is set for a revolutionary change in 2016. With alarming health reports on diabetes and obesity, all sugary drinks are under fire like never before. more


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