In hindsight: How the marketing of 'Deadpool' broke the mold
In case you haven't heard (you've definitely heard), Deadpool opened this weekend to the tune of $132 million domestic and broke R-rated records left and right, blowing away even the most optimistic of tracking numbers that had it sitting at a high of $70 million for its 3-day debut. 20th Century Fox should turn around and give its marketing team a high-five right now, because those eye-popping numbers wouldn't have been possible without the standout marketing campaign, which was ubiquitous in the last month leading up to release.
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