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How start ups can use 'negative cost marketing'

from Huffington Post

According to author Albe Zakes: Building a socially responsible business requires a strict and regimented budget and careful financial planning. In most cases conducting business in a responsible manner requires higher costs, it is unavoidable. You can't cut corners, use bad materials, manufacture your products in sketchy places or ship your goods inefficiently. This is especially true for start-ups and small businesses with extremely limited revenues in the first place. more

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