3 strategies for making innovative thinking routine
from Fast Company
A few weeks ago, Mattel announced that its iconic Barbie doll would be getting the biggest redesign since its launch in 1959. For the first time, Barbies will now come in different sizes of petite, tall, and curvy. "Curvy Barbie" has already been lauded for showing young girls a more realistic range of body types. But the biggest surprise about this product innovation is that it took as long as it did. Innovative thinking, it seems safe to say, hadn't been routine at Mattel for quite some time. Here's why that tends to happen at successful companies, and how to avoid a lack of innovation.
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