How to sell more than low price to boost your construction business's bottom line
from For Construction Pros
Customers demand and expect more than a cheap price today. And most contractors and subcontractors are proud of their quality work, reputation, expertise and customer service. But, if your potential customer isn't aware of the added value you can offer, he or she can only evaluate your proposal based on price. Your written bid looks very unconvincing stacked up against five or 10 other bidders. The only differentiating factors are the prices, inclusions and exclusions. Is that the only factor you want your company to be judged on?
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