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Metrics overload? How to streamline marketing data

from Small Business Trends

From Google Analytics to social media dashboards, too much data can lead to metrics overload. How can you tell if your customers are happy with your service? How do you know whether your inbound marketing strategy is working? How do you know if your social media marketing is building strong brand awareness or getting lost in the Twittersphere? There's a good reason that, for marketers, reporting and proving their digital marketing ROI is their biggest challenge, according to HubSpot. more

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