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Business buzzwords: Phrases can become too popular

from By Paul Zukowski

Sometimes a colorful buzzword or phrase becomes so popular "nobody goes there anymore" as baseball legend Yogi Berra once said about a restaurant. Or at least you should resist going with the stampede. Case in point: "Boots on the ground." C'mon, that military term is just so macho-sounding, it's hard to resist. Sounds so much sexier than "deploy ground troops." Yet think about it a second — where else would boots be but on the ground? In the air? more


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