An actual marketing lesson from Donald Trump's success
According to author Surya Yalamanchili: I hereby nominate Donald Trump for 2016 Ad Age Marketer of the Year. While a nexus of factors — including marketing malpractice by the GOP — has propelled Trump to the top of the Republican polls, it's his marketing instincts that have allowed him to defy expectations. When I analyzed the Trump phenomenon for my book, I was surprised that a number of his keys to success were straight out of the playbook I learned as a brand manager at P&G.
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